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Experience

Business rigor. Technical fluency. A human center.

Portrait of Crystal Wallace

Today

Chief Data & Value Creation Officer

My career runs across healthcare, insurance, travel technology, media and data. Each chapter added a layer: how systems serve people, how risk is measured, how audiences are reached and how data creates commercial value.

Career expertise

My foundation in integrated media connects audience strategy, measurement and marketing technology with data, identity and product operations. I bring that perspective to AI, analytics, operations and transformation.

  • Integrated media
  • Audience strategy
  • Measurement
  • Marketing technology
  • Data
  • Identity
  • Product operations
  • Artificial Intelligence (AI)
  • Advanced Analytics
  • Advertising and Marketing Operations
  • Business and Technology Transformation
  1. Acxiom & Kinesso

    Omnicom and IPG chapters

    • Growth Officer, Product Operations, Acxiom
    • Chief Growth Officer, Platforms, Kinesso

    Data, technology and product operations across Omnicom and IPG chapters.

  2. Publicis Groupe / Publicis Media

    Spark Foundry, Zenith, Moxie

    • Spark Foundry: EVP, Data Technology and Insights; previously SVP
    • Zenith: Vice President, Head of TAAG
    • Moxie: Vice President, MeasurementOps leadership

    At Spark Foundry I led more than 120 data strategists, architects and advertising technology practitioners across four countries. Audience strategy, measurement and technology.

  3. Dentsu / 360i

    • Director, Marketing Technologist

    Marketing strategy, technology and a data connectivity platform.

  4. Response Mine Interactive & IgnitionOne

    • Director of Media, Response Mine Interactive
    • Head of Media, IgnitionOne

    Integrated digital marketing, client growth and media teams.

  5. Worldspan & AIG

    Travel technology and insurance

    • Marketing Strategist, Worldspan
    • Accident and Health Marketing Manager, AIG
  6. Emory University School of Medicine

    Healthcare foundations

    • Early work with a Georgia hemophilia clinic

    At Emory I supported the move from paper to electronic medical records for a postgraduate fellowship program.

Let’s build what comes next.

Speaking · Advisory · Board opportunities · Collaboration